What is serviceship?

Serviceship is defined as a leadership driven customer service paradigm that prioritizes the Client's desires and best interests, while consistently striving for exceptional outcomes. There is a difference between Service and Serviceship.


  • The customer gets what they want.

  • The customer is always right.

  • Willing to go the extra mile to please customers.

  • Does not increase retention.

  • Only cares & focuses on an exceptional experience.



  • The customer gets what they need.

  • The customer is not always right.

  • Willing to go the extra mile to ensure the patients well-being is taken care of.

  • Increases patient retention

  • Cares & focuses on providing an exceptional experience, but not at the expense of the patient and doctors desired outcomes

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Striving For Exceptional Outcomes

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How To Provide Serviceship?

  • By providing exceptional service, while also providing great leadership and accountability.
  • By providing patient leadership and guiding our patients to make the best decisions for their health and their well-being.
  • By providing our patients with exceptional service and an exceptional experience, but not at the expense of perfect leadership towards their health goals. 
  • By telling our patients what they need, although it may not necessarily be what they want.

How Can Your Team Use Serviceship?

Serviceship training will show your team how to:

  • Effectively communicate with patients to better understand their results, diagnosis and treatment plan
  • Increase compliance by building trust with the patient
  • Increase patient retention by showing the value of the care provided
  • Improve patient engagement by training staff the importance of providing excellent customer care and service

Serviceship training includes:

  • Communication skills
  • Emotional Intelligence
  • Empathetic Listening

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Why Provide Serviceship?


Increased Satisfaction

Strive to increase patients’ satisfaction and retention.

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Be Leaders

Be leaders in customer service by providing Serviceship.

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Patients Feel Great

Aim to get your patients feeling great and in better health.

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You genuinely, truly care for your patients so you want what is best for them.